:root{
  --ink:#070608;
  --ink-2:#0d0a0e;
  --paper:#f3eef1;
  --paper-2:#e9dce2;
  --pink:#f19abe;
  --pink-2:#c95d88;
  --pink-dark:#542034;
  --text:#f8f5f7;
  --muted:#ada5aa;
  --line:rgba(255,255,255,.13);
  --dark-line:rgba(7,6,8,.15);
  --shell:min(1440px,calc(100% - 96px));
  --header-h:92px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;background:var(--ink)}
body{margin:0;background:var(--ink);color:var(--text);font-family:Inter,Arial,Helvetica,sans-serif;-webkit-font-smoothing:antialiased;overflow-x:hidden}
a{color:inherit;text-decoration:none}
img{display:block;max-width:100%}
button{font:inherit}
.shell{width:var(--shell);margin-inline:auto}
.section-label{margin:0;color:var(--pink-2);font-size:.72rem;font-weight:850;letter-spacing:.24em;text-transform:uppercase}

.site-header{position:fixed;inset:0 0 auto;z-index:2000;height:var(--header-h);border-bottom:1px solid transparent;transition:background .25s,border-color .25s,backdrop-filter .25s}
.site-header.is-scrolled{background:rgba(7,6,8,.92);border-color:rgba(255,255,255,.08);backdrop-filter:blur(16px)}
.header-inner{height:100%;display:flex;align-items:center;justify-content:space-between;gap:44px}
.brand-link{display:block;width:190px;position:relative;z-index:2200}
.brand-link img{width:100%;height:auto}
.site-nav{display:flex;align-items:center;gap:38px;font-size:.74rem;font-weight:760;letter-spacing:.09em;text-transform:uppercase}
.site-nav a{position:relative;padding:12px 0;color:#d8d1d5;transition:color .2s}
.site-nav a::after{content:"";position:absolute;left:0;right:100%;bottom:4px;height:1px;background:var(--pink);transition:right .22s}
.site-nav a:hover{color:#fff}.site-nav a:hover::after{right:0}
.menu-toggle{display:none;width:48px;height:48px;border:0;background:transparent;padding:8px;cursor:pointer;position:relative;z-index:2300}
.menu-toggle span{display:block;width:100%;height:2px;border-radius:999px;background:#fff;margin:7px 0;transition:transform .25s,opacity .25s}

.hero{position:relative;min-height:920px;height:100svh;max-height:1120px;display:flex;align-items:center;overflow:hidden;background:var(--ink)}
.hero-art{position:absolute;inset:0;background-image:linear-gradient(90deg,rgba(7,6,8,.98) 0%,rgba(7,6,8,.90) 43%,rgba(7,6,8,.20) 75%,rgba(7,6,8,.05) 100%),url(images/hero-desktop.webp);background-size:cover;background-position:center;transform:scale(1.01)}
.hero-grid{position:relative;z-index:2;display:grid;grid-template-columns:minmax(0,770px) 1fr;align-items:center;gap:70px;padding-top:var(--header-h)}
.hero-copy{padding-top:30px}
.eyebrow{margin:0 0 28px;color:var(--pink);font-size:.76rem;font-weight:850;letter-spacing:.28em}
.hero h1{margin:0;font-family:Georgia,'Times New Roman',serif;font-weight:500;font-size:clamp(4.6rem,7.5vw,8.8rem);line-height:.88;letter-spacing:-.055em;max-width:830px}
.hero h1 em{display:block;color:var(--pink);font-weight:500}
.hero-lead{max-width:620px;margin:38px 0 30px;color:#d1c9ce;font-size:clamp(1.05rem,1.25vw,1.22rem);line-height:1.75}
.scroll-link{display:inline-flex;align-items:center;gap:16px;padding:13px 0;color:#fff;font-size:.73rem;font-weight:850;letter-spacing:.15em;text-transform:uppercase;border-bottom:1px solid var(--pink)}
.scroll-link span{color:var(--pink);font-size:1.1rem}
.hero-monogram{justify-self:end;font-family:Georgia,'Times New Roman',serif;font-size:clamp(18rem,33vw,38rem);line-height:.7;color:rgba(241,154,190,.045);user-select:none;transform:translateY(4%)}
.hero-ticker{position:absolute;left:0;right:0;bottom:0;z-index:3;min-height:76px;display:flex;align-items:center;justify-content:center;gap:34px;padding:18px 36px;border-top:1px solid rgba(255,255,255,.11);background:rgba(6,5,7,.72);backdrop-filter:blur(12px);color:#cfc5ca;font-size:.66rem;font-weight:800;letter-spacing:.22em;white-space:nowrap}
.hero-ticker i{width:5px;height:5px;border-radius:50%;background:var(--pink)}

.manifesto{background:var(--paper);color:var(--ink);padding:145px 0 150px}
.manifesto-shell{display:grid;grid-template-columns:minmax(360px,1.05fr) minmax(420px,.95fr);grid-template-areas:"label label" "title copy";gap:48px 100px;align-items:end}
.manifesto .section-label{grid-area:label}
.manifesto h2{grid-area:title;margin:0;font-family:Georgia,'Times New Roman',serif;font-size:clamp(4rem,7vw,8rem);line-height:.94;font-weight:500;letter-spacing:-.055em;max-width:880px}
.manifesto-copy{grid-area:copy;padding-bottom:12px;max-width:590px}
.manifesto-copy p{margin:0;color:#383136;font-size:1.07rem;line-height:1.8}
.manifesto-copy .lead{margin-bottom:26px;color:#0c090b;font-size:1.34rem;font-weight:700;line-height:1.6}

.principles{background:var(--ink);padding:135px 0 155px}
.principles-head{display:grid;grid-template-columns:.55fr 1.45fr;gap:60px;align-items:start;padding-bottom:70px;border-bottom:1px solid var(--line)}
.principles-head h2{margin:0;font-family:Georgia,'Times New Roman',serif;font-size:clamp(3.4rem,6vw,7.1rem);line-height:.95;font-weight:500;letter-spacing:-.05em}
.principle-list article{display:grid;grid-template-columns:minmax(280px,.62fr) minmax(380px,1.38fr);gap:80px;align-items:center;padding:58px 0;border-bottom:1px solid var(--line)}
.principle-list h3{margin:0;font-family:Georgia,'Times New Roman',serif;font-size:clamp(3rem,5.2vw,6.2rem);font-weight:500;letter-spacing:-.045em;color:var(--pink-light)}
.principle-list p{margin:0;max-width:790px;color:var(--muted);font-size:1.15rem;line-height:1.75}

.visual-statement{position:relative;min-height:760px;display:flex;align-items:flex-end;overflow:hidden;background:var(--ink)}
.visual-media{position:absolute;inset:0;background-image:linear-gradient(90deg,rgba(7,6,8,.88),rgba(7,6,8,.12) 72%),url(images/brand-environment.webp);background-size:cover;background-position:center;transform:scale(1.01)}
.visual-content{position:relative;z-index:2;padding-bottom:90px}
.visual-content p,.visual-content strong{display:block;margin:0;font-family:Georgia,'Times New Roman',serif;font-size:clamp(4.2rem,7.4vw,9rem);line-height:.88;font-weight:500;letter-spacing:-.055em}
.visual-content p{color:#fff}.visual-content strong{color:var(--pink)}

.professionals{background:var(--paper-2);color:var(--ink);padding:145px 0 155px}
.professionals-shell{display:grid;grid-template-columns:.72fr 1.28fr;gap:90px;align-items:start}
.professionals-intro{position:sticky;top:130px}
.professionals-intro h2{margin:30px 0 0;font-family:Georgia,'Times New Roman',serif;font-size:clamp(3.7rem,5.7vw,7rem);line-height:.96;font-weight:500;letter-spacing:-.052em}
.professional-grid{display:grid;gap:24px}
.professional-card{position:relative;min-height:260px;padding:42px 42px 38px;display:flex;flex-direction:column;justify-content:space-between;border:1px solid rgba(7,6,8,.16);overflow:hidden;background:#f7f1f4}
.professional-card::before{content:"";position:absolute;width:280px;height:280px;border-radius:50%;right:-90px;top:-100px;background:radial-gradient(circle,rgba(201,93,136,.30),transparent 68%)}
.card-tattoo{margin-left:12%;background:#120d11;color:#fff;border-color:#120d11}
.card-tattoo::before{background:radial-gradient(circle,rgba(241,154,190,.28),transparent 68%)}
.card-beauty{margin-right:12%;background:#e1c8d2}
.card-symbol{position:relative;z-index:1;color:var(--pink-2);font-size:2.2rem;line-height:1}
.card-tattoo .card-symbol{color:var(--pink)}
.professional-card div{position:relative;z-index:1;max-width:650px}
.professional-card h3{margin:0 0 14px;font-family:Georgia,'Times New Roman',serif;font-size:clamp(2.1rem,3.3vw,3.8rem);font-weight:500;letter-spacing:-.035em}
.professional-card p{margin:0;color:#4b4247;font-size:1rem;line-height:1.72}
.card-tattoo p{color:#bcb1b7}

.retailer{background:linear-gradient(120deg,#d86b95 0%,#f1a0be 60%,#d86b95 100%);color:#170a10;padding:100px 0}
.retailer-panel{display:grid;grid-template-columns:minmax(320px,.95fr) minmax(0,1.05fr);gap:88px;align-items:center;padding:54px 0;border-top:1px solid rgba(23,10,16,.35);border-bottom:1px solid rgba(23,10,16,.35)}
.retailer-badge-wrap{display:flex;align-items:center;justify-content:flex-start;min-width:0}
.retailer-badge-image{display:block;width:min(100%,590px);height:auto;filter:drop-shadow(0 24px 34px rgba(75,22,44,.24))}
.retailer-copy{max-width:610px;justify-self:end}
.retailer-copy p{margin:0 0 30px;font-size:1.12rem;line-height:1.75}
.retailer-button{display:inline-flex;align-items:center;justify-content:center;gap:16px;min-height:60px;padding:17px 27px;background:#170a10;color:#fff;font-size:.75rem;font-weight:900;letter-spacing:.09em;text-transform:uppercase;transition:transform .2s}
.retailer-button:hover{transform:translateY(-3px)}

.site-footer{background:#030203;padding:82px 0 28px;border-top:1px solid rgba(255,255,255,.07)}
.footer-main{display:grid;grid-template-columns:1.25fr .75fr 1fr .85fr;gap:70px;padding-bottom:68px}
.footer-logo-wrap img{width:250px;margin-bottom:25px}
.footer-logo-wrap p{max-width:360px;margin:0;color:#8f878c;line-height:1.7}
.footer-nav,.footer-company,.footer-contact{display:flex;flex-direction:column;align-items:flex-start;gap:12px}
.site-footer h3{margin:2px 0 16px;color:#d9d2d6;font-size:.71rem;letter-spacing:.18em}
.site-footer a,.site-footer p{margin:0;color:#8f878c;font-size:.91rem;line-height:1.75}
.site-footer a:hover{color:#fff}
.footer-bottom{display:flex;justify-content:space-between;gap:20px;padding-top:26px;border-top:1px solid rgba(255,255,255,.07);color:#625c60;font-size:.75rem;letter-spacing:.08em}

@media (max-width:1100px){
  :root{--shell:min(100% - 56px,1000px)}
  .site-nav{gap:22px;font-size:.68rem}
  .brand-link{width:165px}
  .hero-grid{grid-template-columns:1fr}.hero-monogram{display:none}
  .manifesto-shell{grid-template-columns:1fr;grid-template-areas:"label" "title" "copy";gap:36px}.manifesto-copy{max-width:760px}
  .principles-head{grid-template-columns:1fr;gap:30px}
  .principle-list article{grid-template-columns:.7fr 1.3fr;gap:50px}
  .professionals-shell{grid-template-columns:1fr;gap:60px}.professionals-intro{position:static;max-width:850px}.professional-grid{grid-template-columns:repeat(3,1fr)}.professional-card,.card-tattoo,.card-beauty{margin:0;min-height:350px;padding:30px}.professional-card h3{font-size:2.2rem}
  .footer-main{grid-template-columns:1.2fr 1fr 1fr}.footer-nav{display:none}
}

@media (max-width:780px){
  :root{--shell:calc(100% - 38px);--header-h:78px}
  .brand-link{width:142px}
  .menu-toggle{display:block}
  .site-nav{position:fixed;inset:0;width:100%;height:100dvh;min-height:100svh;padding:116px 28px 42px;display:flex;flex-direction:column;align-items:flex-start;justify-content:flex-start;gap:8px;overflow-y:auto;background:#070608;transform:translate3d(0,-22px,0);opacity:0;visibility:hidden;pointer-events:none;transition:transform .28s ease,opacity .22s ease,visibility 0s linear .28s;z-index:2100}
  .site-nav.is-open{transform:translate3d(0,0,0);opacity:1;visibility:visible;pointer-events:auto;transition:transform .28s ease,opacity .22s ease}
  .site-nav a{width:100%;font-family:Georgia,'Times New Roman',serif;font-size:1.65rem;font-weight:500;letter-spacing:-.015em;text-transform:none;padding:17px 0;border-bottom:1px solid rgba(255,255,255,.13)}.site-nav a::after{display:none}
  .menu-toggle.is-open{position:fixed;top:14px;right:18px;z-index:2400}
  .menu-toggle.is-open span:nth-child(1){transform:translateY(9px) rotate(45deg)}
  .menu-toggle.is-open span:nth-child(2){opacity:0}
  .menu-toggle.is-open span:nth-child(3){transform:translateY(-9px) rotate(-45deg)}
  body.menu-open{overflow:hidden}
  body.menu-open .site-header{background:#070608;border-color:transparent;backdrop-filter:none;z-index:2200}

  .hero{min-height:780px;height:100svh;max-height:920px;align-items:flex-end}
  .hero-art{background-image:linear-gradient(180deg,rgba(7,6,8,.10) 0%,rgba(7,6,8,.30) 48%,rgba(7,6,8,.98) 83%,#070608 100%),url(images/hero-mobile.webp);background-position:center top}
  .hero-grid{display:block;padding-top:0;padding-bottom:118px}
  .hero-copy{padding:0}
  .eyebrow{margin-bottom:18px;font-size:.67rem}
  .hero h1{font-size:clamp(3.4rem,15vw,5.1rem);line-height:.91;max-width:100%}
  .hero-lead{margin:25px 0 22px;max-width:96%;font-size:.98rem;line-height:1.62}
  .scroll-link{font-size:.65rem}
  .hero-ticker{min-height:54px;justify-content:flex-start;overflow:hidden;gap:24px;padding:15px 18px;font-size:.56rem}.hero-ticker span:nth-of-type(3),.hero-ticker i:nth-of-type(2){display:none}

  .manifesto{padding:92px 0 98px}
  .manifesto h2{font-size:clamp(3.1rem,13vw,5.4rem)}
  .manifesto-copy .lead{font-size:1.16rem}.manifesto-copy p{font-size:.99rem}

  .principles{padding:92px 0 100px}
  .principles-head{padding-bottom:42px}.principles-head h2{font-size:clamp(3rem,12vw,5rem)}
  .principle-list article{display:block;padding:38px 0}.principle-list h3{font-size:clamp(2.8rem,12vw,4.7rem);margin-bottom:20px}.principle-list p{font-size:1rem}

  .visual-statement{min-height:590px}
  .visual-media{background-image:linear-gradient(180deg,rgba(7,6,8,.15),rgba(7,6,8,.88) 83%),url(images/brand-environment-mobile.webp);background-position:center}
  .visual-content{padding-bottom:48px}.visual-content p,.visual-content strong{font-size:clamp(3.2rem,13vw,5.4rem)}

  .professionals{padding:92px 0 100px}
  .professionals-shell{gap:42px}.professionals-intro h2{font-size:clamp(3.1rem,12vw,5.1rem)}
  .professional-grid{grid-template-columns:1fr;gap:16px}.professional-card,.card-tattoo,.card-beauty{min-height:245px;padding:28px}.professional-card h3{font-size:2.35rem}

  .retailer{padding:70px 0}
  .retailer-panel{grid-template-columns:1fr;gap:26px;padding:36px 0}.retailer-badge-wrap{justify-content:center}.retailer-badge-image{width:min(100%,430px)}.retailer-copy{justify-self:start}.retailer-copy p{font-size:1rem}.retailer-button{width:100%;white-space:normal;text-align:center;font-size:.68rem}

  .site-footer{padding-top:62px}.footer-main{grid-template-columns:1fr;gap:40px;padding-bottom:48px}.footer-nav{display:flex}.footer-logo-wrap img{width:220px}.footer-bottom{display:block;line-height:1.9}
}

@media (max-width:420px){
  :root{--shell:calc(100% - 28px)}
  .hero h1{font-size:3.35rem}
  .professional-card h3{font-size:2.1rem}
}

@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*::before,*::after{animation:none!important;transition:none!important}}